Boingo Wireless, one of the largest Wi-Fi providers in the
world, will team up with Google to bring free Wi-Fi to more than 4,000 hotspots
across the U.S.
for the month of September.
Through Google Play, the web-search giant will partner with
Boingo to give Wi-Fi connections free of
charge. In turn, these hotspots will enable advertisers to reach a big audience of consumers in a global advertising network. In other words, Google targeted ads will subsidize your free connection. Normally, unlimited access to Boingo Wi-Fi hotspots costs $10 a month, and there are also different hourly rates depending on the location.
charge. In turn, these hotspots will enable advertisers to reach a big audience of consumers in a global advertising network. In other words, Google targeted ads will subsidize your free connection. Normally, unlimited access to Boingo Wi-Fi hotspots costs $10 a month, and there are also different hourly rates depending on the location.
The California-based Wi-Fi giant acquired in August the
advertising firm Cloud Nine Media, which offered free, ad-supported Wi-Fi
networks in 6,000 locations across the world. This initiative is the first
fruit of that acquisition.
This is not the first time Boingo and Google have offered
free Wi-Fi. During the summer Google Offers sponsored hotspots across New York City, including
in six subway stations.
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