According to Javelin, 43 percent of mobile phone owners want to use their device to track their finances, and 40 percent bought tickets to an event. Thirty-four percent of users browse the mobile Web – likely to do price comparisons and buy products. However, the commerce experience on mobile sites is not up to par,
per the report.
Despite these experiences, commerce transacted inside applications and mobile sites makes up a large chunk of mobile sales.
In fact, the study found that 24 percent of mobile shoppers in the study bought from a mobile browser. Twenty-seven percent of mobile commerce consumers only use the mobile Web to shop.
Twenty percent of users bought products through an app. Fourteen percent of mobile shoppers solely buy through apps. source