Social Labs today released its findings regarding how online retailers
implement Facebook’s Login
Button. The company examined how the top 500 online retailers integrated
the plugin as an alternative option for their account creation, site
registration, and site login processes. The 14-page study titled “Log In With
Facebook and the 2012 Internet Retailer Top 500″ (PDF, via All Facebook) shows the numbers aren’t pretty: only 30 out of the top 500 sites, or 6 percent, integrated Facebook with the core of their e-commerce site for the purpose of user account creation.
As a result, Sociable Labs says the adoption of the plugin by the Internet Retailer Top 500 is still in its beginning stages and believes this shows “an untapped opportunity area.” The research firm lists the following benefits of such integration: simplified account creation, elimination of required site-specific passwords, increased onsite personalization, richer CRM data, and increased referral traffic from Facebook.
source
Facebook and the 2012 Internet Retailer Top 500″ (PDF, via All Facebook) shows the numbers aren’t pretty: only 30 out of the top 500 sites, or 6 percent, integrated Facebook with the core of their e-commerce site for the purpose of user account creation.
As a result, Sociable Labs says the adoption of the plugin by the Internet Retailer Top 500 is still in its beginning stages and believes this shows “an untapped opportunity area.” The research firm lists the following benefits of such integration: simplified account creation, elimination of required site-specific passwords, increased onsite personalization, richer CRM data, and increased referral traffic from Facebook.
source
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