Dish Network Adds Internet Service, for Rural Areas

Dish Network Corp. plans to launch a nationwide broadband service next Monday under the brand dishNET, hoping to add a new revenue stream on top of its pay-television business.
The satellite-TV company on Thursday is expected to disclose plans to sell broadband, at a speed of between five and 10 megabits per second, for between $39.99 and $69.99 a month for customers who also take Dish’s TV service. Those who aren’t TV customers will pay $10 more a month, a similar pricing approach to that used by cable operators.

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Dish And The Dream Of Internet TV

So Dish is the latest company interested in building an Internet TV service, as Bloomberg reported last week that it was in talks with various networks about licensing their content and delivering it over-the-top. But while an over-the-top live TV would certainly be a welcome choice among video options, it’s unlikely to be as cheap or as competitive as everyone would like it to be.
Dish isn’t alone in this pursuit: Over the last several years, we’ve heard about tech companies like Apple and Microsoft being in discussions with media companies to create their own bundled Internet TV services. Both of those companies backed down, reportedly due to the high cost of putting such a service together, as well as fundamental disagreements over how such an offering would be packaged. I’ve been told that Intel is building an Internet TV service, led by former BBC exec Erik Huggers, but sources say that project has hit delays in recent months.