Bharti Airtel introduced the world’s first free
intercontinental incoming roaming service by including India, Bangladesh
and Sri Lanka
to its current bouquet of ONE NETWORK services for its African customers.
Airtel customers already avail this facility across the
company’s mobile network in 17 countries across Africa.
Airtel Africa
Airtel customers in Africa will not need to register for the
ONE NETWORK service or buy new SIM cards as they will now be automatically
provisioned as ‘citizens’ of Airtel’s borderless network across 20 countries in
Africa and Asia. This offers opportunities to a base of 60 million Airtel
customers in Africa to roam at affordable tariffs in India,
Sri Lanka and Bangladesh.
By offering free incoming calls whilst roaming, the service
ups the ante for global telecom providers as the seamless service across
continents is a world-first amongst mobile service providers.
This will greatly benefit the travelling population,
consisting of tourists, corporates, businessmen and students who want to keep
in touch with people back home.
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