The new Kindle FreeTime Unlimited monthly service lets children aged 3 to 8 watch, read and play all the Cinderella and Thomas the Tank Engine videos, books and apps they can for a flat price starting at $2.99 per child for Amazon Prime members.
The curated content includes movies, TV episodes, games, educational apps and books from Disney, Nickelodeon, PBS, Sesame Workshop and Houghton Mifflin Harcourt. "It's a lot of work for parents and the rate of error is pretty high when you are going out to get this content
The new FreeTime Unlimited service builds on the FreeTime parental control feature built into Kindles. Parents can set profiles for their children and limit viewing times and they get their own user interface for the device. "They feel like it's their tablet," Larsen says.
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